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Getting Started with adding Matterport 3D Tours to your listing marketing

Jason Page · October 25, 2017 · Real Estate, Tips and Tricks · 0 comments

Every day I get phone calls of the sort “do you do virtual tours”. In the past decade, the term “virtual tour” has been used to represent everything from panoramic photos that spun around on their own to a webpage where a slideshow of still photos and music *entertained* buyers, to today, where clients can literally walk through a home and look all around. The Matterport 3D Tours are less virtual tours and more literal tours. So maybe I should be advertising that I provide literal tour services. Anyways, when you prepare a home for listing photos, certain things can be hidden and/or moved from room to room while photos are being taken. However, when performing 3D scans of homes and businesses, moving objects around isn’t really possible: the 3D camera can “see” everything 360 degrees around it, above it, and below it. For this reason, I have a different rule when it comes to taking 3D scans of real estate for virtual tours: everything must be perfect.

I know that seems like a pretty tough rule to get behind, but if you want to show a real estate listing in the BEST possible light through the use of true 3D tours presented to buyers, EVERYTHING MUST BE PERFECT. Clutter gone. Extra furniture gone. Nothing hiding under or behind beds. Closets immaculate. Showers cleared of bottles and loofahs. Tenants, Owners, Agents, and Pets Gone. The only place that isn’t scanned is (typically) the garage and A/C closet. EVERYTHING MUST BE PERFECT.

The reason I’ve developed this rule is that each scan is dependent on every other scan. An average home can take around 50 scans. Each scan taking a minute to do. If that object is visible in 10 scans, then those will have to be retaken. And if those bad scans are the foundation for later or earlier scans, then, even more have to be redone. I know this sounds excessive, but I don’t want to waste anyone else’s time.

Now that we’ve decided that you have a listing that qualifies for including a 3D tour in its marketing, how do we integrate the tour?

I provide to each agent a set of links – one link includes branding (agent name, photo, & contact info, brokerage, etc.) while the second link is barebones and compatible with MLS guidelines. Both links include the Matterport 3D Tour, property photos (if I’ve photographed the property), map, property description, and other information. You can share these links via social media, email blast, the MLS, and more.

Go view a Matterport 3D tour link (with additional twilight photos and drone video/images) of a Flour Bluff Real Estate listing.

Go view Matterport 3D tour pricing for the Corpus Christi bay area

Download a Real Estate Photography Home Prep guide for your next listing

Go visit Matterport’s Website

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